| |January 20147CIOReviewBusiness unit, my role requires me to look into the emerging industrial trends regularly and the majority of which I find helpful will be through frequent customer interactions. It is imperative to always follow the customer, his liking and what he seeks momentarily. This move always helps us to set a strategy while running business thereby making sure that we are left forward envisioning a future market with ample infrastructure to incorporate the same. In our senior leadership team, we take creative time to implement some of the thoughts into process. Brainstorming sessions on critical innovations that are required in the market are prioritized. On course, we at Xerox, envision a three year strategy process which is a formalized process called the three year strategy horizon. A lot of time is spent in thinking about business enhancement, innovation, differentiation, talks on need that are not met by the current market and how we can offer value to our customers through our products and services. To realize the same, we spend quality time with our customers in a structured way, as we form our own customer advisory council and also with our technological partners to match to the customer's requirements we form our partner advisory council. Two full days are spent with each council and talks on innovation, future roadmaps, technology to pursue and the implementation whereabouts are discussed. Through the interaction with our customers, the unanimous reaction and the responses that reach out are about the amount of unstructured data that is exploding now than ever before. The whole area of the content explosion is in a boom and the growth is exponential. Customers are always challenged to this reaction about the content and information management and it is high time we only look for solutions that can solve their problem quickly. So, we should always look to leverage Business and Predictive analytics as the best useable tools to solve this regularly and efficiently. The key however is to find ways to make the best use of it. Through data analytics one can gain a certain insight from all of the unstructured data emerging either from employees, customers, social networks or on internal employee websites. For instance, customers provides opinions on various social sites like facebook and many others, now it is impossible for large corporation to go through the big comments that are made. So to make it context aware, one needs to inculcate analytics thus interpreting it properly in a consolidated understandable way and presenting it back to the customer. Through case management, where services are coordinated on persons' behalf and we have information travelling over email, finding keywords through searches and putting altogether to save the intellectual property or to defend a court of war these are the many areas we are focused on and strive to deliver solutions to our customers. Automation Answers to Industrial LagsAt Xerox we always look to automate. Having been in the industry for a long time now, we have always looked to bring in the right technology in place to integrate with any process which affects the lead production time. One such development we have seen is in the paper based documentation process. The paper based processes which involves human involvement also leads to errors, mistakes thus resulting in lag time. With the automation of document one can transform documents into digital files enabling multichannel communications and eliminating non-valuable printing before it happens. Financial institutions in the past had to endure torrid times as customers were looking for faster transactions and account opening formalities, with automation now at its place it is only a matter of minutes as compared to the hours that took in the past. Looking forward, one needs to explore the different verticals where he could exploit technology to the most. Be it the health care industry tracking right from the patients' admission, his safety, till his discharge as he leaves with a clear cut understanding of the instruction that is given to him. There are such industries which need the provision of meaningful and prescribed content and on a regular basis, and it is high time for the providers to take advantage of the requirement and keep its minds and hands full in laboring for effective means of service.(As told to Joe Philip) AutomAtion Simplifying The whole area of the content explosion is in a boom and the growth is exponential. Customers are always challenged this reaction
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