| | December 20136CIOReviewTechnology is reshaping the retail landscape. Technology is having its play beyond the three critical areas of retail: merchandising, the store and the supply chain.A whirlwind of new forces, including cloud, mobile, social and information is strengthening retailers who are at the forefront of embracing technology. With the new technologies being introduced into stores and an increasing reliance on smartphones and apps, retail is undergoing a massive tech transformation.As consumers continue to use the power of digital technologies to redefi ne the way in which they interact with retailers, the smart retailers are transitioning to customer-led business models. Therefore, today it might be a choice, but going forward it will become a must for the retailers to adopt new technologies. Selecting the right technologies to improve retail processes and enhance customer experience can make the difference between business success and failure.Leveraging latest technologies today, retailers are empowered to gain better customer insight than ever before, increase effi ciencies, and more effectively compete in a global market. The amount of data retailers can collect from consumers today--who are engaging with brands in ways that include mobile, social, and the Web--presents untold ways to connect and nurture relationships with customers. As CIOs aggressively scout for innovative technology solutions, there is no dearth of such solutions in the market. Our editorial team evaluated several mature vendors to present you the most promising retail technology solution and consulting companies. These are companies whose solutions are truly capable of impacting the retail landscape.We also spoke to some of the successful CIOs who shared their wisdom and how they were leveraging technology to deal with the wide array of challenges in the current environment. Reading through these insights will give not only a peek into their business environments but also an understanding of the key technology trends impacting the retail sector, and provides guidance on how to deal with these changes and lead with confi dence.On that note, we present to you this special edition on technology for the retail industry.Pradeep ShankarEditor-in-Chiefeditor@cioreview.comCopyright © 2013 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewCIOReviewDECEMBER - 2013CIOReview's circulation is audited and certified by BPA International (Audit Pending). EditorialRe-Shaping Retail--The Consumer WayMailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.936.8945, F:510.894.8405 December 2013, volume 2-17 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editor-in-Chief Pradeep ShankarManaging Editor Christo JacobEditorial StaffSalesCatherine JosephJoe PhilipMichelle MathewsPeter JonesShilpa GuptaThomson AntonyJennifer Stephenjennifer.stephen@cioreview.com510.936.8551 Kevin Morriskevin.morris@cioreview.com510.936.8039Lawrence Tselawrence@cioreview.com510.936.8551Susan Fernandessusan@cioreview.com510.936.6834VisualizersSantosh KumarStephen ThomasRuby JonasMohammed Haneef
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