| | October 20158CIOReviewopinionin myeneral Motors is a company built on innovation. More than a century ago, the electric starter that debuted in the 1912 Cadillac Touring Edition helped establish Cadillac's reputation as a test bed of technology and innovation. It was GM's first electric motora core business today that has fueled the development, introduction, and industry growth of vehicle electrification.In particular, electrification of the automobile has been a driver of innovation at GM. It was General Motors that sparked the development and growth of electric vehicles and lithium-ion battery technology with the introduction of the industry-first, range-extended Chevrolet Volt in 2010.This year alone, the industry has added more than a dozen new or updated plug-in hybrid electric vehicles to the U.S. market. More than 100 years after the debut of the electric starter motor, innovation is our way forward more than ever. With the help of our supplier partners, GM's legacy of innovation and advanced vehicle technologies have emerged in the application of alternative fuel sources; new propulsion systems; lighter, stronger materials; industry-leading connectivity; and even cars that talk to each other. For example, GM's advanced intelligent and connected vehicle technologies alter traditional automotive transportation. GM is a recognized leader in vehicle-to-vehicle (V2V) technologies and one of the first automakers committed to bringing the technology to market. The 2017 Cadillac CTS will offer this advanced feature, which could mitigate many traffic collisions and reduce traffic congestion by sending and receiving basic safety information such as location, speed and direction of travel between vehicles approaching each other. It will warn drivers and can supplement active safety features, such as forward collision warning, already available on many of our Chevrolet, Buick, GMC, and Cadillac vehicles. An advanced driver assist technology called Super Cruise will also be available in a future Cadillac vehicle, enabled with V2V Innovation GM's Way ForwardBy Steve Kiefer, VP-Global Purchasing and Supply Chain, General MotorsSteve Kiefer
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