| | November 20146CIOReviewThere's no denying that Amazon Web Services has emerged as the biggest vendor of all, by an order of magnitude and has a hold on the public cloud market. The incredible business that AWS is building continues to grow. There are many new services that Amazon is building on top of (and combining) foundational services ­ EC2, S3, SNS, CloudWatch, CloudTrail. Constant rollout of new products and services, data center location expansions, and frequent price cuts have kept it at the forefront. However, Microsoft and Google are gaining fast on AWS. To stay ahead of the course, AWS has to execute its enterprise strategy. There is a huge amount of enterprise growth left for it to gain. AWS has won over start-ups and Web-based companies, but it has yet to get much traction within the enterprise. At its recently concluded premiere conference, AWS re:Invent 2014, several tracks were aimed at the enterprise audience. The discussions centered around reassuring C-level executives about the safety and reliability of Amazon's cloud. AWS would have you believe thousands of enterprise application migrations are happening. Early adoption of Amazon Web Services (AWS) by enterprises moved along predictable lines; a first wave of test and dev and net-new applications. Those were followed by second wave deployments concentrated on websites and "digital transformation," analytics and mobile. Now, a third wave focuses on migrating business critical apps, with some enterprises actually planning entire data center migrations to AWS, what the company dubs an "all-in" strategy. For all of AWS's momentum, some still doubt that big companies will trust it for mission critical loads to what they see as shared, and therefore insecure, infrastructure. However, Amazon's relationship to its enterprise customers has changed in recent years--for the better. Amazon has worked to ease these concerns with new enterprise support options; with Virtual Private Cloud, which cordons off a section of Amazon's cloud for a given company's use; and management tools like Trusted Advisor. And then there are such enterprise services as RedShift data warehousing, the Data Pipeline data consolidation service, and number of new big data and other services. If you still don't think Amazon is serious about winning enterprise accounts for Amazon Web Services, you need to get over it. Pradeep Shankar Editor-in-Chief editor@cioreview.comEditorialCopyright © 2014 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewNOVEMBER 24 - 2014CIOReview's circulation is audited and certified by BPA International (Audit Pending). Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 November 24 - 2014, volume SE 23 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editor-in-Chief Pradeep ShankarEditorial StaffSalesT:510. 565. 7559VisualizersSukirti AgnihotriArpita GhoshAWS SPECIALCIOReviewStephen Thomasstephen.thomas@cioreview.com Stella Adlerstella@cioreview.com Sarah Mathewsarah.mathew@cioreview.com Benny Thomasbenny@cioreview.com Alex D'souzaLaura PintoRuby JonasSonia SacharAishwarya KannanJoshua ParkerMathew JacobRyan Fernandes Re-Inventing the Enterprise Strategy
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