| | March 20156CIOReviewCopyright © 2015 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMARCH 25 - 2015CIOReview's circulation is audited and certified by BPA International (Audit Pending). Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 March 25 - 2015, Volume 4- SE 12 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editor-in-Chief Pradeep ShankarEditorial StaffSalesAaron PierceAlex D'SouzaJoe PhilipMatthew JacobSonia SacharVanishree BhattT:510.565.7627 VisualizersStephen ThomasArpita GhoshMedia & Entertainment Technology SpecialCIOReviewLouis Fernandeslouis@cioreview.comSteve Millersteve@cioreview.com Dennis Peterdennis@cioreview.comZeck ForthThe media and entertainment industry is going through an unprecedented transformation driven by rapidly evolving technology platforms, emerging business models, changing consumer viewing habits and new competition from multiple sectors. Along with this, media and entertainment companies are experiencing multiple disruptive forces of digitalization, multi-platform content consumption, social media integration, and the generation, management and analysis of an immense amount of data and content. Media and entertainment industry is undergoing a slow metamorphosis with emergence of on-line ecosystem competing with traditional models of content distribution, rights, subscription and advertising. From downloading an e-book to streaming movies on a mobile device, real-time, mobile access to digital content has changed the way it's being consumed. Today, companies need to figure out ways to make the same piece of content available on people's phones, on their tablets, on their computers and on their TV screen. Content creators, who are facing the same imperative as advertisers--by having to engage and stay relevant to connected consumers--will adapt to consumers' changing needs by experimenting and then applying ongoing innovation to content itself and the ways it's delivered. This new landscape brings new rules, challenges and opportunities which need to be evaluated, contested and pragmatically implemented to survive, compete and grow. To lead in the digital age, media and entertainment companies are aggressively leveraging technology to track consumer behaviors and better understand consumers, deliver timely content across multiple channels, streamline the media planning process, reduce lead time to production, simplify operations and explore new sources of revenue.Innovative solutions are now available to help companies keep pace with these digital and cultural changes to engage consumers with targeted, branded, and compelling content delivered across traditional, digital, social, or any other channel they prefer. In this issue, we are featuring some of the vendors offering these innovative solutions.We also spoke to some of the successful CIOs in the media & entertainment space who shared their wisdom and how they are leveraging technology to deal with wide array of challenges in the current landscape. This special edition on media technology blends thought-leadership from subject matter experts with real stories on what selected vendors are doing for their clients.We would love to hear your experience of leveraging innovative technology solutions to steer your business.Pradeep Shankar Editor-in-Chief editor@cioreview.comSucceeding in the Digital AgeEditorial
< Page 5 | Page 7 >