| | july 201419CIOReviewEmagine is uniquely positioned to execute end-to-end contextual marketing campaigns for telecoms operators through its Campaign Management Platform and Managed Marketing Operations servicesThe Emagine Commercial Model & StrategyPerhaps the most dramatic differentiator is Emagine's commercial model. Where they are running the big data analytics platform and services in partnership with their clients, Emagine take 35 percent of their fees and put them at risk based on achieving clients' business results. Those results are mutually defined at the start of every new relationship. If Emagine hits those results they get compensated. If they achieve double, they get double. If they achieve triple, they get triple. It's a win-win business model with heavy upside potential. Emagine is also uniquely positioned to execute end-to-end contextual marketing campaigns for telecoms operators through its Campaign Management Platform and Managed Marketing Operations services. Its CMP, which is a comprehensive real-time solution designed specifically for operators, delivers enhanced value to operators' subscribers through smart analytics and personalized multi-channel marketing communications. This too helps operators lower their customer churn rates and stimulates additional incremental revenue, moving beyond pure acquisition and revenue generation campaigns. The result is enhanced management of operators' existing customer-base values while adding easy execution of up-sell, cross-sell and retention strategies. Emagine's Managed Marketing Operations service represents its best global marketing practices while its Customer Value Management platform features its extensive technology expertise. When these are both added to an operator's unique knowledge of their customers and market, the result is maximum ROI for its clients' customer campaigns within the shortest possible period of time­and all seamlessly integrated throughout the operator's entire network.When asked to sum up Emagine's ultimate strategy, Peters is quick to say, "Customer satisfaction-while this is one of those terms that everyone uses, for Emagine, these aren't just empty words. Customer satisfaction is at the heart of our sustainable competitive strategy and we bank on it every day." For Emagine, that sustainable competitive strategy is the combination of 15 years of experience and focus, the right people, a world-class telco-grade platform and a win-win commercial model. "Bottom line," Peters says, "it is very hard for the client to change vendors as long as we continue to deliver with operational excellence, and deliver the revenue results."Emagine International is a software and consulting company dedicated to solving the telecom industry's scourge of churn with their unique "People+Platform" combination.
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