| | February 20156CIOReviewCopyright © 2015 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewFEBRUARY- 2015CIOReview's circulation is audited and certified by BPA International (Audit Pending). Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 February 2015, Volume 4 SE 5 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editor-in-Chief Pradeep ShankarEditorial StaffSalesAlex D'SouzaJoe PhilipMatthew JacobShirley FaithDerek James Judy ChristinMerlin ThomasSonia SacharT:510.565.7627 VisualizersStephen ThomasChetan.N CPG Technology SpecialCIOReviewAllen Davidallen.david@cioreview.com Dan Smithdan@cioreview.com Xavier Thomasxavier@cioreview.com Jennifer Stephenjennifer.stephen@cioreview.comCPG industry is in the midst of a major churn, fueled by increasing consumer expectations, technology advancements and changing market dynamics. CPG companies without an effective digital capability risk stagnation, loss of share and even shrinking sales. For CPG companies, it's no longer a matter of deciding whether they want to play; it's a matter of how big they want to win.CPG companies are increasingly embracing digital commerce (e.g., mobile, social, digital marketing) to succeed in the current climate of economic uncertainty. Digital capabilities can help companies better identify consumer preferences and trends, optimize their product assortment, deliver personalized marketing messages, refine pricing and promotional strategies, and connect with target consumers. Cloud computing and complementary technologies like analytics may shorten the digital innovation cycle, rapidly scale IT infrastructure and sales capabilities in new markets, and deepen relationships with both retailers and consumers at a lower cost.With information becoming the lifeblood of the CPG industry, investing in the right tools and the talent to extract analytic insights that allow companies to take action at the shelf, and consistently apply analytics to make decisions across the company ­ from the boardroom to sales force ­ has indeed become a necessity to stay ahead of the game. As the demand for technology solutions to enable data-driven decision increases there are plethora of technology solution providers in the marketplace to address the new paradigm of the CPG industry. Our editorial team evaluated several of these companies to present you the 20 most promising CPG technology solution providers. We believe this information will help you, while you get prepared to develop and implement new processes, technologies and tools to improve future business processes. We would love to hear your experience of leveraging innovative technology solutions to steer your business.In this special edition, we also bring to you expert articles that explore the technology disruptors and enablers that CPG industry leaders need to act on in the next three to five years as they continue the journey to becoming digital enterprises.Pradeep ShankarEditor-in-Chiefeditor@cioreview.comEditorialCPG: Embracing Digital to Win
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