| | August 20156CIOReviewCopyright © 2015 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewAUGUST 31- 2015Managing EditorJeevan GeorgeEditorial StaffAlex D' SouzaDerek James Jade RayJoe PhilipFrank Noel Samden Sherpa Sonia SacharVanishree BhattT:510.565.7559 VisualizersStephen ThomasArpita GhoshDIGITAL MARKETING SPECIALCIOReviewSalesNicole Faith nicole@cioreview.com Ron Henry ron@cioreview.comJennifer Stephenjennifer.stephen@cioreview.comMailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 AUGUST 31 - 2015, Volume 4 SE 66 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com `Finding a convenient path to evoke a sense of desire for a product or service among customers' is imperative to the success of marketing enterprises and businesses. Today, with the ubiquity of internet and social media along with the ceaseless rise of Big Data analytics, social CRM, and context-aware computing, the line between traditional and digital marketing has faded out. Organizations, large or small in order to effectively evaluate and augment customer experience, generate higher ROI, and increase market share prefer going `digital'. eCommerce websites and online web portals, now serve as information repositories for tech-savvy customers, seeking instant gratification for their queries and requirements. However, the volatile nature of modern marketing industry amplifies the difficulties endured by many CMOs, CEOs, and CIOs who are influenced to accept every transformation to keep pace with the changing trends and misinterpreted fads. Only a handful of companies have admitted being prepared to handle the data explosion with their existing IT structure and data filtration platforms. As a result, marketers undergo the turmoil of addressing their most pressing need--distributing content and communicating with potential and existing customers at anytime, anywhere, on any device while ensuring data privacy. The recent smartphone and broadband proliferation in the ambit of digital marketing has opened up new and multi-channels for content distribution. These new industry shifts validate the need for investments in avenues to implement customer-centric and content services strategies to tap the benefits of digital marketing. Additionally, the rampant adoption of tools to ensure marketing automation and modify search algorithms by companies that are cautious of their online image are likely to witness a steady growth in their earning. Apropos to this scenario, we present you our special edition on digital marketing technology. In this edition, we feature 20 most promising Digital Marketing Solution Providers, along with insights from top executives in this space who share their knowledge on optimizing right technology and business strategy to address myriad of challenges. We hope this edition will give you a distilled depiction of the industry to wade towards business success. Jeevan GeorgeManaging Editoreditor@cioreview.comEditorialTapping the Preeminence of Digital Marketing
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