| | September 20156CIOReviewCopyright © 2015 CIOReview. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewSEPTEMBER - 07 - 2015Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 September - 07 - 2015, Vol 04 SE 70 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com CRM SpecialCIOReviewEditorial StaffSalesT:510. 565. 7627Aaron PierceAlex D'SouzaAnkit TripathiJoe PhilipJoshua Parker Sonia SacharSteve Millersteve@cioreview.comRichard Watsonrichard @cioreview.comJohn Q Adamjohnq@cioreview.comAdam Galeadam@cioreview.comVisualizersStephen ThomasSukirti AgnihotriManaging EditorJeevan GeorgeDriven by the proliferation of mobile devices on the consumer end, CIOs today are on a constant lookout for modern day customer relationship management (CRM) solutions to capitalize on the `age of the consumer'. It is apparent that a brand's customer loyalty is slowly becoming brittle, given the choices presented by disruptive players in the market. Organizations that fail to live up to customer expectations are on the brink of losing the customer, and eventually fall behind in the competitive environment.This has made many business behemoths place customer at the heart of their businesses. These organizations have effectively refurnished their customer service/relationship centers with modernist CRM strategies where a customer can get the issues resolved without much hassles.Gradationally, companies now have complete history of the interactions of a particular customer at their finger tips. Insights derived from customers and interaction data captured in CRM is being used to deliver relevant customer experiences across their life cycle. It is important for organizations to align with the customer-centric market before it's too late. The SaaS based CRM is gaining traction among businesses as it provides lower upfront costs, better flexibility, and faster time-to-value compared with traditional on-premises applications. Additionally, vendors are realizing the demise of one-size-fits-all approach, and increasingly providing tailored solutions depending upon the number of functionalities desired by an organization. Over the past few months, our editorial team has evaluated hundreds of CRM solution providers and selected a handful of them to be profiled in this edition. The vendors featured in this CRM special edition have shown enough tenacity to stay relevant to the contemporary CRM landscape, with a vision for the upcoming years. We believe this information will help you, while you make your IT decisions. Jeevan George Managing Editoreditor@cioreview.comEditorialRefurnish CRM for a Better Customer Experience
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