| | September 20154CIOReviewCOVER STORY10Delivering a Futuristic On-Demand CRMSalesforce:CONTENTS 3420170826ERP... MRP... CRM: Surprisingly, Most Companies Still Use Spreadsheets!Stephen G. Kawaja, Chairman & Chief Strategy Officer, TiZE, Inc.CXO InsightsCXO ViewpointIn My OpinionSuccessful CRM: Ask Yourself the five Key QuestionsCharlie Swift, VP-Strategy & Marketing Operations, Hearst MagazinesBig Data, Analytics and Metrics to Make Better DecisionsAnne Legg, VP- Strategic Marketing, Credit Union Solutions, FiservService as the New SalesBill Ziska, Director-CRM & Mobility, Deloitte Consulting LLPIt's Time to Redefine the "R" in CRMDr. J T Kostman, Chief Data Officer, Time, Inc.Marc Benioff, Chairman & CEO
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