| | May 20156CIOReviewCopyright © 2015 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMAY 06 - 2015CIOReview's circulation is audited and certified by BPA International (Audit Pending). Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 May 06 - 2015, Volume 4- SE 36 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editor-in-Chief Pradeep ShankarManaging EditorJeevan GeorgeEditorial StaffSalesAlex D'SouzaJoe PattrickJudy ChristinMatthew JacobSonia SacharVictor MorrisT:510.565.7627 VisualizersStephen ThomasArpita GhoshTravel & Hospitality Technology SpecialCIOReviewRichard WatsonRichard@cioreview.comSteve Millersteve@cioreview.comJessica StanleyJessica@cioreview.comIn the wake of accelerated internet growth, abundant opportunities for better and quicker services await the increasingly demanding digital traveler. Customer-centric technologies are driving in personalized customer experience to anchor brand loyalty. The growing array of devices, customized solutions and the accompanying infrastructure integrate on this transformative journey. For the traveler on the move, mobile technology's faster responsiveness is bridging the consumer-brand interaction. Research findings reveal travel and hospitality to be the highest industry in generating traffic through smartphone usage, second only to retail. With mobile devices playing an integral role in travel bookings, travel businesses are set to capitalize on this trend. The shift is already visible with OTAs, airlines and hotels following up with newer apps, sending out welcome messages and building mobile-friendly websites.On the mobile travel strategy continuum, the tablet is fast becoming a decisive factor. Tablet adoption is hitting an all time high with leisure travelers--seven out of every ten tablet owners--planning their vacation online through the tablet. With studies projecting 44 percent of travelers to be owning a tablet and a sizeable number of travelers planning to own one in the near future, the tablet is outplaying the smartphone in selecting destinations and impacting travel planning behavior. In view of these consumer preferences across different web-enabled devices, the travel and hospitality providers are investing in an array of technologies to offer their services through multiple devices in their pursuit of `Knowing Your Guest Better'.To help the players in the travel and hospitality sector address their technology challenges, we are presenting a special edition on travel and hospitality technology. The special edition blends comprehensive insights and expert articles that connect you to refreshing technologies and latest trends that raise the stakes in the travel and hospitality arena. We trust you enjoy reading this edition.Pradeep Shankar Editor-in-Chief editor@cioreview.comEmbarking On an Experiential JourneyEditorial
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