| | May 20156CIOReviewCopyright © 2015 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMAY - 20 - 2015CIOReview's circulation is audited and certified by BPA International (Audit Pending). Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 May - 20 - 2015, Vol 04 SE 32 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editor-in-Chief Pradeep ShankarEditorial StaffSalesT:510. 565. 7627VisualizersSukirti AgnihotriStephen ThomasAutomotive Technology SpecialCIOReviewFrom connected cars to on-dash navigation, the pace of technology change is accelerating in the automotive industry. This acceleration is fuelled by shifts in consumer demand, expanded regulatory requirements for safety and fuel economy, and the increased availability of data and information.With the forecasts on global automotive sales for 2015 to reach 88.6 million--an increase of 2.4 percent over 2014--manufacturers, dealers and suppliers are investing in various technologies to meet the demands and position themselves to succeed in the future. Most manufacturers are now focused on collecting customer and vehicle data, which will help them make better decisions. However, at only rare instances have these manufacturers articulated a strategy to utilize the data. Mercedes, for example, has a program called Mercedes Me, which is a package of customer services covering vehicle purchasing, financing, servicing, and even short-term rentals that are tailored for individuals and available on multiple digital platforms. The idea is to consolidate disparate customer data and identify information to increase consumer loyalty and purchases, emulating the models of Internet companies such as Apple, Amazon, and Google. Effective utilization of data like this will be a `bare minimum' for the global manufacturers to capitalize on the market going forward. On the other hand, for the dealers, providing a seamless car-buying experience to the consumers is the way forward. With information about various vehicle models available at their fingertips, consumers today demand quick and seamless transactions, whether it's in purchase decisions, financing, or insurance. This necessitates dealers to adopt modern CRM strategies that go beyond lead generation and data collection to a customer centric approach and continuous communication flow which will enhance the brandcustomer relationship. With all these technologies coming into play, the future of automotive industry definitely looks bright. The winners in this industry would be those who leverage technology to deal with wide array of challenges in the landscape. On that note, we present you a special edition on automotive technology, featuring the most promising automotive technology solution providers. This edition blends thought leadership from subject matter experts with real time examples on what the selected vendors are doing for clients. We would love to hear your experiences of how technology is playing a critical role in driving your business.Jeevan George Managing Editoreditor@cioreview.comEditorialTechnology: Driving the Future for AutomotiveAaron PierceDebbie MorrisJoshua Parker Shirley FaithAlex D'Souza Joe MartinMelissa SamuelsSonia SacharKevin Morriskevin.morris@cioreview.comLawrence Tse lawrence@cioreivew.comDaniel Craigdaniel@cioreview.com Managing EditorJeevan George
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